Tariffs aren’t just raising prices—they’re quietly wrecking supply chains and driving mass food waste at every level, from farms to supermarkets.
Tariffs get announced, markets react, and news cycles move on. But what happens after that? Where does the disruption actually show up in the real world?
One answer: food waste—on an industrial scale.
Governments like to frame trade restrictions as economic strategy, but tariffs don’t just tweak profit margins. They break supply chains, distort food markets, and force farmers, retailers, and consumers into wasteful decisions that ripple through the global economy.
It’s not just an inconvenience. It’s a crisis. And if businesses don’t rethink how they manage supply chains, it’s going to get worse.
Unlike steel or electronics, food doesn’t wait for bureaucracy. It’s perishable. It moves quickly, under strict timelines, and once those timelines are disrupted, waste becomes inevitable.
Most people don’t realise how precisely food supply chains are timed. A crate of tomatoes grown in Mexico can be picked, packed, shipped, and sold in a London supermarket in under 72 hours. A tariff, however, turns that into a week-long delay—or worse, stops the shipment entirely.
And fresh food doesn’t survive those kinds of delays. During the 2018 U.S.-China trade war, American soybean farmers watched helplessly as millions of tonnes of soybeans sat in storage, waiting for buyers that never came. Eventually, much of it spoiled and was discarded. The same thing happened with U.S. apple growers: after China imposed retaliatory tariffs, 150 million apples were simply left to rot. The market for them was gone (Barron’s). Now, with new tariffs on Canadian and Mexican imports, expect to see similar situations—this time with fresh produce that expires even faster.
When supply chains become unpredictable, supermarkets do what any business would: they hedge their bets by over-ordering.If a retailer hears that tomato imports might slow down, they’ll buy as much as possible before the price jumps further. But then the shipments come in all at once—and instead of a shortage, they’ve got a glut. The result? More food wasted at the distribution centre and store level because they can’t sell it fast enough. It’s already a problem. UK supermarkets waste 300,000 tonnes of perfectly edible food every year (WRAP). Add the volatility of a trade war, and that number is going to soar.
For farmers, tariffs don’t just mean lost sales. They mean impossible decisions. If demand for their product collapses overnight due to an import ban, they can’t just hold onto their crops until the market stabilises. With fresh produce, once the season passes, it’s gone.
We’re already seeing early warning signs that this could happen again in Canada and Mexico, where farmers who rely on U.S. buyers are now reassessing whether it’s even worth harvesting some crops at all (New York Post).
When people hear “food waste”, they think of lost meals and rising prices. But the damage goes far beyond economics. Food waste is one of the worst environmental problems we face.
This is why tariffs matter, even if you don’t work in trade. Every time a food supply chain gets broken by a policy change, we aren’t just wasting money—we’re accelerating climate damage for no good reason.
"We talk about trade wars as if they only exist in spreadsheets and policy papers, but the reality is far more visceral. These tariffs don’t just shift economic power—they send millions of tonnes of food straight into landfill. And that’s a failure of planning, not production."
— Peter Evans, CEO, Orderly
Trade wars aren’t going away. But supply chains don’t have to be fragile. Businesses that adapt now will be the ones who stay profitable while everyone else scrambles to adjust.
At Orderly, we believe the answer lies in better intelligence, faster decision-making, and real-time adaptability.
1. Stop Over-Ordering—Use AI to Forecast Demand Accurately. Instead of panic-buying, retailers need AI-powered supply chain forecasting that adjusts for tariff volatility in real time. By predicting which imports will slow down and when, businesses can buy smarter—not just buy more.
2. Stop Wasting Surplus—Redirect It Efficiently. Supermarkets throw away millions of tonnes of food every year because it doesn’t fit their commercial model. But technology now makes it possible to automatically redirect surplus to secondary markets or food banks before it expires. If tariffs create temporary oversupply in one region, those goods shouldn’t go to landfill—they should go where they’re needed.
3. Stop Relying on a Single Supply Chain - Diversify Sourcing. Tariffs expose one of the biggest weaknesses in global trade: over-reliance on single suppliers and regions.
The smartest companies are actively de-risking their supply chains, using AI to identify alternative suppliers before disruptions hit. The ones who don’t? They’ll be playing catch-up while their competitors move ahead.
Trade policy isn’t an act of nature. Tariffs don’t just “happen.” They’re decisions—decisions that could be made differently if food waste were part of the conversation. Right now, it isn’t. But businesses don’t have to wait for governments to fix the problem. They can be ahead of it. They can build smarter, faster, more adaptive supply chains that prevent food waste before it happens. The question is whether they will.
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